CounterZon is the only online platform that modernizes the entire countertop ordering process – from design to installation. CounterZon dramatically reduces friction and frees up your time by improving process efficiency, accuracy, and communication.


This project was initially initiated by another designer and later handed over to me. When I took over, I received a general system design and a few existing pages as a starting point. From there, we embarked on a collaborative journey, diligently developing and refining the system to align with the specific requirements and requests of the client.






The project initiated by another designer presented significant challenges, primarily focused on maintaining a consistent graphic language across all new pages. Creating a sense of harmony among the screens was crucial to ensure a cohesive user experience. Another major challenge I encountered was adapting the design to different resolutions, particularly for tablets and mobile devices. Given the complex nature of the system with numerous features, it was essential to ensure optimal functionality across all screen sizes. Special attention was given to tablet devices, as they serve as vital work tools for interior designers and architects.

This post made our project happen. We started working on it a few months before the post, as an idea of the programmer I worked with, but as soon as the post went live we decided to take the project very seriously, bring in a marketing specialist and start advertising the app.


My work on this project consisted of several stages.


Expanding the Existing Design System

I played a key role in extending the existing design system to accommodate the addition of new screens. By leveraging the established design principles, I maintained a consistent visual experience across the system while seamlessly integrating the new elements.


Designing New Pages with Client’s Requests in Mind

Working closely with the client, I designed new pages that aligned with their unique vision and requirements. I focused on creating visually appealing and functional designs while ensuring a cohesive design language that harmonized with the existing system. Client feedback played an integral part in refining and enhancing the pages to meet their expectations.


Thought Processes and User Experience for New Processes

I approached the integration of new processes into the system with a user-centric mindset. By carefully considering user needs and expectations, I optimized the user experience by improving usability, streamlining workflows, and implementing intuitive interactions. These thoughtful design choices were aimed at enhancing the overall performance and satisfaction of users within the system.


Final design

The system we are developing is utilized by a community of designers in the United States for user testing purposes in the field. Our primary objective is to gain insights into what elements are effective, identify areas for improvement, eliminate unnecessary components, and refine the overall user experience. We actively collect feedback from field users and iterate on the design based on their valuable input. Additionally, we have ensured that the system is adaptable and optimized for mobile and tablet devices to cater to the needs of designers on the go.

The system was launched on the American market in recent weeks, and cold access is given to US residents. Soon the system will also open to the rest of the world.



Collections of Wix websites I designed